If you want to see a drastic improvement in the effectiveness of your marketing campaigns this year, lead management might be your answer.
Every good lead management process begins by determining the makeup of the potential customer (known as the lead) and taking them on a concise and nurturing journey. The layout of this journey is based around certain trends, such as their buying habits. A successful journey ends with them being passed on to the sales team.
In addition, the lead management process produces reports on this customer journey, from the time a lead enters the funnel to their purchase. It is essential that the sales and marketing team work in tandem in order to increase conversion rates while shortening the duration of the process. (Here’s a checklist to help you understand what it takes to get sales and marketing aligned.)
Despite the importance of lead management, many marketers struggle to obtain high-quality leads. What are some ways you can incorporate an effective lead management process into your marketing strategy?