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How to Build a Cost-Effective Website

To build a successful website for your business, there are certain steps you should follow. The purpose of a website is to support your business and engage your audience where they are (which, today, is online). It’s critical to have a professional, functional online presence that’s actually working for you rather than against you. Here’s how to do it cost-effectively.

 

Choose a domain name

Choose something that’s easy—easy to say and easy to type. You want people to commit your site to memory as much as possible, so making it your business name (or a very simple version of that) is typically best. Use “.com” whenever possible and try to avoid symbols. Think about when you need to tell someone about your site over the phone. You want it to rattle off the tongue; you don’t want to have to do any spelling.

Sites like GoDaddy and instantdomainsearch.com are great places to start. Type in the domain you want and it will tell you if it’s available. You can purchase the domain right from here—usually it’s a one-time fee to secure the domain for 4 or 5 years.

 

Select a web host

Hosting is arguably the most important part of building a successful business website. It comes down to security and backups. Choose a reliable, tried and true website host and you can save money and headaches that come from a compromised site.

WPEngine is a recommended host that works seamlessly with WP-designed sites and has various tiers of hosting service, depending on your traffic or the size of your site.

You’ll select your domain and then your host. This is where your website files will live, and should your web designer ever need to access them, this is where he or she will look.

 

Create a content map

At this point, it’s important to make a map of what you want your website to include and how you want to organize everything. Start with listing everything you want your website to do: Do you want to convert sales? Drive people to your store or to make an appointment? Educate and drive your brand? This is how you will determine the different pieces of your site and its purpose.

Once you’ve determined what you want your site to do, now it’s time to think about all the information you want to include. What do customers need to know about you? What do they want to know? Make sure you include who you are and what you do as clearly as possible to keep people on the site as long as possible. The more clear and engaging the better!

It’s important to organize your site’s content into a map so you can visualize the basic structure and make sure nothing is left out once you get started building.

 

Select a CMS

Once you get set up with a domain and a host and you know your basic structure, it’s time to look for a content management system. WordPress is the most flexible of all the CMSs out there, and it’s your best bet to create a customized website. Other options are Wix, Weebly, Squarespace and others, but to get the fully customized design you’re looking for, WordPress is the industry standard.

 

Decide on a theme

When you decide which CMS you want to go with, it’s time to choose a theme or template for your website. Themes are already-built site templates that have most of the features that you want. There are literally thousands of them out there, and often they’re customized for certain industries. This is the way to go in order to avoid the high costs of a completely from-scratch site. Designers have put in the coding and design time to create a template that really delivers. They typically cost anywhere from $40 to $100 and they come with most (though not all) of the features you’ll need to build the site you want.

That said, because you’re not opting for a completely customized site, the theme might not be a perfect fit to your vision, which means you may need some additional design help as the website is being built.

The trick is to choose the theme that delivers the best information possible to your audience in the most beautiful and functional way. There are certain things to look for when deciding which theme is best for your business (time to load, demo files included, mobile optimization), and every theme is not created equal.

 

Upload

Purchase and download the theme, and upload it onto your hosting platform. Once it’s up, you can begin to upload all the content from your content map onto the site. This takes a little time and may require a little design work to get it perfect, but it’s absolutely quicker and more cost effective than building a website from scratch.

BeWhys Marketing specializing on building these types of websites for clients who are looking for a cost-effective way to build a website. Contact us for more details.

 

Want more? Tips to Get the Most out of Your Business Website

Tips to Get the Most out of Your Business Website

Building a website cost-effectively is easier today than it’s been in the past. With the help of online tools that help you make gorgeous, functional websites that speak to your audience, you can have a site up in a month or less. But, do you have all the elements you need to make the most of your website? Are you squeezing all the value you can out of it? Here are some tips to make sure you’re driving maximum website engagement.

 

Develop a content strategy

Your website, once it’s built [LINK], is a living organism designed to constantly engage and convert. Entice customers and prospects back to your site with regularly updated content. And make that content educational, informative, valuable to your audience. Whether you have a regular blog, change up your special offerings frequently, or you want to develop long-form content, you should make your updates at least once monthly.
Make a 6-month content strategy to start. This should include the purpose of your content, and how you’re going to carry out that purpose. Use this to drive the content that goes up on your site. What do your customers want to know? Tell them.

Capture emails

If you have a website, you should have a place to collect email addresses from visitors who want to see more of your content. This is collected through an opt-in form on your site. If visitors can simply type their email address into a field located in a prominent place (or places) throughout your site, you can start to build an email list. The email capture form should be as brief as possible (just ask for their email; ask for more later), and it should be highly visible and appear frequently on the site.

It can also offer your visitors something in return for leaving their email address. That could be a discount on their first purchase or appointment, or it could be a free e-book or other content you’ve developed. Giving your visitors something makes it more likely that they will sign up, so don’t underestimate the power of this rule of thumb. The email capture can link right to your email marketing service so your email list is automatically generated.

 

Use Google for Work

Now that you have a website set up, hosted, and designed, you need a way to track visitors to your site. You also need a professional email address that matches your domain. You may also want to start running ads.

Luckily, services like Google for Work help make all this seamless and tie it all to one Google login. With Google Analytics, you can keep track of how many visitors your site gets, what they are like, where they’re coming from, and what they’re doing while they’re there. With Gmail, you can set up an email address that is linked to your domain name to stay consistent with the new site. With Google Adwords, you can develop and run online ad campaigns through Google. All this is available through one Google login—and it’s seamless and easy to access.

These are just some of the ways you can maximize your website’s performance. For more information and tips, contact us. We specialize in helping you get the most out of your online presence.

 

Just getting started? How to Build a Cost-Effective Website