Sue Hay

As CEO of BeWhys Marketing, Inc., Sue is passionate about helping clients create and execute demand generation campaigns that deliver real results. She is dedicated to using the latest and most appropriate technologies and practices – from marketing automation to lead nurturing, lead scoring and building personas – to help companies cost-effectively achieve their vision, reach their goals and grow their business.

She also believes that marketing’s accountability within an organization should be the same level as sales or client services.

Sue founded BeWhys Marketing, Inc. in 2010 after selling Snowy River Marketing, Inc., a company she founded and led for 13 years. At Snowy River, she helped create and execute a variety of revenue-growing online marketing services for companies from start-ups like Brodia and Talk City major multi-national enterprises like Ariba, Cisco Systems and Yahoo.

In her professional career, Sue has had experience in nearly every aspect of corporate marketing and communications, including event management and planning, channel marketing, corporate communications and public relations.

She is a skillful problem solver and strategic thinker. Her strengths include identifying critical gaps in a client’s lead management processes; the development of lead nurturing campaigns that deliver relevant content and calls to action to the target audience; and project management, execution and analysis.

Sue was born in Australia and has dual citizenship in the United States, where she has resided for the past 20 years. Before moving to the U.S., she led the Asia-Pacific region marketing communications efforts for the government of Ontario, Canada, in Japan. In Australia, she was a member of the Apple Australia marketing team and played an integral role in the company’s growth.

Rami Wazni

Before joining BeWhys Marketing, Rami was at SITSCorp – an IT Consulting Firm, where he was Regional Director, managing the sales and product development team for Northern California. Rami also founded Inikosoft and ClearLeads Marketing Solutions. ClearLeads handles marketing campaigns for over 1,000 real estate agents through both traditional and innovative online and offline tactics. Rami began his successful career in the technology industry as the first employee and initial team member for eWanted, Inc., the Internet’s first reverse auction website with over 1 million users.

Chelsea Iversen

As a marketing and writing professional, Chelsea is directly responsible for developing strategy and executing content marketing campaigns for clients.

She has run one-off and end-to-end content marketing projects and web copy projects for dozens of businesses. Her aim is to consistently help companies improve their online presence through SEO-focused content and copy strategies as well as professional-grade website project management.

Chelsea has written and managed content and copy projects for all types of clients—from top technology companies to small, local businesses. Regardless of the client, her philosophy and approach remain constant: always keep the target audience at the forefront of every content marketing and web copy campaign.

With BeWhys Marketing, she provides clients with the content strategy, SEO-ready web copy, marketing collateral, campaign management and web analysis they need to maintain a high level of engagement in an increasingly dynamic marketplace.

Jerine Erice

Jerine Erice is an accomplished marketing professional with over a decade of marketing operations experience in a variety of industries including high tech, financial and medical sectors. Her expertise lies in marketing automation and CRM administration with an emphasis on Marketo, Hubspot and Salesforce.com. She has built a strong technical background through positions with Solta Medical, Inverness Real Estate Investments, Thomson Reuters and Good Technology. Jerine excels in application implementation, building and executing customer loyalty, lead nurturing, and lead generation campaigns as well as dashboard KPI reporting and lead flow management.

Rhys Ludlow

Dan Supinski

Dan has a decade of agency experience focused in the B2B and B2C technology industry. He specializes in marketing automation platforms (Marketo, Eloqua, Pardot, Hudbspot), CRM systems (Salesforce.com, MS Dynamics, CRM On Demand) and business processes.

He has designed demand generation, lead management processes, sales funnels, and marketing campaigns for both startups and billion dollar companies. His approach is to apply simple, practical, and effective models that are easy to use and grow with.