Upcoming Events

Thursday, 10/7/2010
11:00:00 AM USA PT

The Seven Habits of Successful Marketing Organizations
Hosted by: BtoB Webcast

Most marketers go through some form of budgeting and planning processes every year – or even every quarter. But the emphasis, intent and outcome of these processes differ greatly among different organizations.

Join Stefan Tornquist, Research Director at Econsultancy for this webinar which will explore the results of a recent survey of senior level marketers conducted by Econsultancy and Eloqua. The survey examined marketing strategy and planning processes for the upcoming calendar year and asked a series of questions about budget allocation, marketing priorities, technology procurement plans and hiring requirements. The goal of this research was to understand how organizations of all sizes and industries, are prioritizing projects and investments and the process they undertake to make these decisions.

With data from hundreds of senior marketers, this webinar will offer an analysis of the current trends in marketing strategy, talent and goals, including:

• The programs, projects, plans and systems that will dominate in 2011
• Budget allocations and purchasing plans for new technologies
• How budgets will be broken out across tactics, including on and off-line programs
• How marketing metrics and analysis inform budgets and plans
• The talent and skills that marketers are prioritizing for the coming year
• Organizational structure and stakeholders in the planning & budgeting process

Just in time for your own budgeting and planning process, don’t miss this informative webinar with tons of great data from leading organizations. All registrants will receive a copy of the survey analysis reports.

>> Register Now

Putting Process First: A Roadmap For Successful Lead Management & Marketing Automation
Hosted by: The Annuitas Group

Marketing automation technology is a powerful new tool for marketers. But don’t confuse a robust tool for a quick fix. Too often B2B marketers get caught up in its compelling promises of greater efficiency and increased productivity, only to fast forward past the critical stage of auditing the real problems in their business -- bad data, unaligned sales and marketing teams, and unqualified leads.

Join Carlos Hidalgo, President of The Annuitas Group, one of the leading B2B lead management consultancies, and Chris Koch, Director of Research and Thought Leadership of ITSMA, as they discuss and outline the specific steps to building a lead management process. You’ll walk away with a better understanding of how to:

•Develop a holistic process that addresses the buyer’s need at every stage of the sales funnel (not just the top)

•Engage your sales and marketing teams to create consensus on the definition of a lead, understand how many marketing should generate, and define the rules for lead routing

•Create a consistent set of metrics to measure current lead generation campaigns and benchmark future programs.

>> Register Now

Content's Role in Real-Time Marketing
Hosted by: Demand Gen

Featuring Monique Reece, Author of the new Book “Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing and Create a Culture of Execution”

In this fast-paced one-hour webinar, renowned business strategist, author and educator, Monique Reece, will address how the impact of content marketing can be maximized using her unique P.R.A.I.S.E. methodology (Purpose, Research, Analyze, Implement, Strategize, Evaluate/Execute).

Reece will reveal how P.R.A.I.S.E. can be used as a content marketing methodology to...

- Create a compelling purpose, vision and mission story
- Foster a customer-centric culture and experience
- Combine social media, research and online tools to create tightly-targeted messaging
- Develop tactical content plans that have maximum effectiveness on branding and sales growth
- Measure and analyze the effectiveness of content marketing within the P.R.A.I.S.E context

>> Register Now

Wednesday, 12/15/2010
11:00:00 AM USA PT

Marketing Automation and Lead Scoring
Hosted by: Linked In

Marketing automation and lead scoring can help you market more effectively, improve productivity, and gain actionable insight into your marketing campaigns. With marketing automation, you can execute and measure key marketing and lead management processes along every step of the sales funnel - from lead generation to close. Join this live, interactive webinar to learn how marketing automation allows marketers to drive revenue and do what they do best: develop strong brands, build creative campaigns, and deliver compelling content.

>> Register Now

OnDemand

Utilizing Content Marketing To Drive Demand
Hosted by: Demand Gen Report

The biggest hurdle for companies expanding their demand generation programs is building the content and processes necessary to fuel the more powerful engine.

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OnDemand

Improving B2B Sales and Marketing Alignment
Hosted by: Demand Gen Report

What are the challenges and opportunities successful B2B marketing teams have faced in tackling sales and marketing alignment?  And what are their secrets to their successes?

This roundtable discussion will tackle these issues, focus on marketers' direct experiences and identify techniques for finding success.

>> Register Now

OnDemand

Design and Deliver Epic Online Presentations
Hosted by: Demand Gen Report

Attend this Webinar to learn:

• The right way to plan a Webinar
• How to stand out from the competition with stunning presentations
• The trick to generating more leads by sharing your presentations online
• And more.

>> Register Now

OnDemand

Webinar Series for Small and Midsize Companies: Strategies for Growing Your Business
Hosted by: Demand Gen Report

Want an easier, more cost-effective way to grow and manage sales while ensuring customer loyalty? Then watch any or all of these practical 30-minute Webinars. Register now to discover how thousands of small and midsize organizations use Salesforce.com to get better sales and marketing results.

>> Register Now

OnDemand

Lead Conversion 2.0 for a Recovering Economy
Hosted by: B2B Webcast

BtoB editors invite you to a high-level overview of optimum lead management and conversion processes for 2010 and beyond. As the economy recovers, buyers are returning, and marketers in response must deploy sophisticated new methods and tools to convert prospects, leads and customers.

>> Register Now

OnDemand

Content Marketing Basics: Improving the Success of Your B2B Marketing Campaigns
Hosted by: Silverpop

How do you rationalize the content you use to engage buyers? B2B buyers are more in control than ever, and content is more critical than ever to whetting their appetite for information. Are you taking the right steps to deliver the right content, via the right channel, in the right voice at the right time to buyers?

On this webinar, we will discuss the basics of content marketing including, why content marketing is a critical component of B2B marketing, how it integrates with marketing automation and lead management and what the buyer wants – when, where, how. The webinar will also provide a framework for approaching content development and delivery in the context of B2B buyers' consumption of information.

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OnDemand

Toolkit: Improve Lead Quality
Hosted by: Eloqua

Resources to help you build a Lead Scoring Program. Remove the subjectivity from the sales and marketing process. If you want to deliver some quick wins with lead scoring, check out this toolkit and get tips on increasing conversion by prioritizing leads for sales.

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OnDemand

Nurture Marketing Meets Social Media on Demand
Hosted by: Marketbright

"Two great tastes that taste great together," wasn't that the original Reese's tagline when we were kids? Nurturing is a lot like giving pure protein to your leads. It builds them and makes them stronger. But how do you incorporate social media and give your nurturing campaigns that extra (chocolatey) flavor?

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OnDemand

Optimize your revenue engine: benchmark your marketing and sales funnel
Hosted by: Eloqua

Every marketer wants to drive demand, convert leads and accelerate the revenue cycle. But where should they start? Watch this on-demand webinar to learn how to dissect the stages of your marketing and sales funnel, identify gaps in performance, and build an air-tight business case for marketing automation. Hosted by industry analyst Jonathan Block of Sirius Decisions and marketing automation expert Jim Williams of Eloqua, this on demand webinar will demonstrate how you can:

• Drive improved conversion rates, win rates, and average revenue per deal
• Cut the average sales cycle time in half
• Increase close rates by 5 to 20 percent per salesperson
• Uncover eight "as is" metrics with which to build an air tight business case for marketing automation

>> Register Now