There are people - every day, every minute - searching for information relevant to your company. Where are the majority of these individuals doing their research? Online. The Internet is cataloged and indexed just as books are in a library. Search engines are similar to card catalogs, directing these individuals to the most relevant and valuable information based on the desired search term. Therefore, the goal is to have your website show up as often as possible, as high as possible on the Search Engine Results Page (SERP).
SEO requires little to no monetary investment, but requires more time and resources to optimize your site. The result is high ranking pages for targeted search terms that produce more traffic over a longer period of time than SEM.
The cost of SEM efforts can vary dramatically depending on the competition for a desired search term and change often as new advertisers enter or exit. The upside is that SEM produces immediate results and can start driving traffic to your site today.
SEO & SEM Services
BeWhys Marketing can help determine the right online marketing strategy for you. We will walk you through the differences between SEO vs. SEM and identify the key benefits of each. Together, we can facilitate significant traffic to your website.