"Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window."
Peter F. Drucker- Management consultant, author and "social ecologist"
This is the same in marketing. No metrics, no reporting, no analysis = no real understanding of what's working, what's not and where you should be spending your valuable marketing budget. It's not just about pretty pictures and graphs, it's about science. Taking the guesswork out of the effectiveness of your marketing programs and spend not only alleviates headaches, it also validates the crucial role of the marketing department within an organization and how it impacts the sales pipeline.
B2B marketing has been known to report "soft" metrics, with no hard and fast numbers to determine its role or impact on the sales pipeline. Well, that's a thing of the past. With marketing automation and CRM integration reporting, you can now have a clear understanding of what's worked in the past and the importance of where the marketing budget spend is in the future. Don't waste valuable marketing dollars. With Marketing campaign tracking and campaign analytics, Marketing has the information needed to make educated and effective decisions.
Campaign Tracking & Analytics that Work for You
BeWhys Marketing can help you determine the right metrics to be tracked, create or refine the process to report on those metrics, as well as create the executive summary dashboards using whatever tools you have at your disposal today.
BeWhys Marketing can create and define your dashboard analytics for quick snapshots of your company's campaign performance. Never be in the dark again. Measure your marketing campaign ROI and determine which programs are generating the most "bang for your buck."