Marketing Database Deduping, Mining & Maintenance

In many companies, there is an untapped resource - leads from your existing marketing database. The problem lies in the accuracy of your data. MarketingSherpa reports that on avarege data degrades at a rate of 2.1% per month. SiriusDecisions adds that between 10-25% of marketing database contacts contain "critical errors."

Do your sales and marketing databases have duplications, partial field entries, old data, or not enough information about a prospect or customer? If so, your company is wasting money and resources trying to deploy marketing campaigns to a database that is not crisp, clean and current.

Marketing Database Management Services

BeWhys Marketing can provide strategies to reduce the clutter, facilitate information-gathering, augment the your existing database and segment the database into a useful tool that can be utilized by the entire company for outstanding results.

Our Marketing Database Services include:

• Evaluation and analysis of current data
• Mining customer data and deduping records
• Reducing invalid or incorrect information
• Database segementation
• Augmentation of your existing contact base