Sue Hay
Chief Executive Officer
As CEO of BeWhys Marketing, Inc., Sue is passionate about helping clients create and execute demand generation campaigns that deliver real results. She is dedicated to using the latest and most appropriate technologies and practices - from marketing automation to lead nurturing, lead scoring and building personas - to help companies cost-effectively achieve their vision, reach their goals and grow their business.
She also believes that marketing's accountability within an organization should be the same level as sales or client services.
Sue founded BeWhys Marketing, Inc. in 2010 after selling Snowy River Marketing, Inc., a company she founded and led for 13 years. At Snowy River, she helped create and execute a variety of revenue-growing online marketing services for companies from start-ups like Brodia and Talk City major multi-national enterprises like Ariba, Cisco Systems and Yahoo.
In her professional career, Sue has had experience in nearly every aspect of corporate marketing and communications, including event management and planning, channel marketing, corporate communications and public relations.
She is a skillful problem solver and strategic thinker. Her strengths include identifying critical gaps in a client's lead management processes; the development of lead nurturing campaigns that deliver relevant content and calls to action to the target audience; and project management, execution and analysis.
Sue was born in Australia and has dual citizenship in the United States, where she has resided for the past 20 years. Before moving to the U.S., she led the Asia-Pacific region marketing communications efforts for the government of Ontario, Canada, in Japan. In Australia, she was a member of the Apple Australia marketing team and played an integral role in the company's growth.
Arwyn Bryant
Vice President, Business Development and APAC
Office: Sydney, Australia
Arwyn Bryant has over 30 years experience at senior management levels in Business Development, Marketing and Business Operations for Apple Computer, Inc., eLance and Liveworld Productions. His achievements span continents, as he’s worked from offices located in Tokyo, Japan, Silicon Valley, CA, USA and Sydney, Australia.
He has successfully managed large marketing teams and budgets with extensive experience in developing in-house marketing systems used to plan, execute and measure large-scale online programs for B2C and B2B. He has the experience and ability to assist companies in sharpening their marketing strategies, in both the domestic and international marketplace.
Recently, he has consulted to technology companies, providing out-of-the box strategies for them to develop and execute cutting-edge product, partnership and go-to market plans.
Arwyn holds degrees in Business/Finance - Macquarie University, Sydney and a Graduate Degree in Psychology from the University of Sydney.
Rami Wazni
Vice President, Technical Services and Website Design
Before joining BeWhys Marketing, Rami was at SITSCorp - an IT Consulting Firm, where he was Regional Director, managing the sales and product development team for Northern California. Rami also founded Inikosoft and ClearLeads Marketing Solutions. ClearLeads handles marketing campaigns for over 1,000 real estate agents through both traditional and innovative online and offline tactics. Rami began his successful career in the technology industry as the first employee and initial team member for eWanted, Inc., the Internet's first reverse auction website with over 1 million users.
DeAnn Rowan
SEO/SEM Practice
DeAnn Rowan has worked in the marketing space for over 10 years, developing targeted marketing communications, increasing traffic and functionality of corporate websites, managing trade shows and events, and serving as a brand ambassador.
Her specialty is lead generation through industry events and online marketing. Her forte is developing SEO programs for websites in a variety of industries, including Health & Wellness to Semiconductor. Her focus is on creating websites that generate proven results for our clients, maximizing their ROI.
Clients who have worked with DeAnn enjoy first SERP status on a number of their targeted keywords. Through her successful SEO consulting, she has been able to increase monthly lead conversions by up to 600% and monthly visitors up to 200% for our clients.
DeAnn holds a bachelor’s degree in Business Administration from California State University, San Marcos. She is a Certified Trade Show Marketer (CTSM) and is currently completing the Inbound Marketing certification program.
Tisha Kuntz
Client Content Practice
Tisha Kuntz has over 15 years experience in website content and marketing communications. She has written interactive content for online communities such as Apple Computer’s eWorld service and Apple on AOL. For Apple, her expertise spanned a wide variety of content from family-oriented presentations to hard-hitting interviews with relevant news-makers.
She enjoyed success with Snowy River Marketing, writing marketing materials as a consultant. She previously had her own consulting firm, Creative Advantage, specializing in driving traffic to local plays as she highlighted the careers of actors and actresses.
Recently, Tisha has been quoted in articles and books on sales, as well as having written columns for two sales-related national publications.
Jennifer Ruiz
SMO and Events Practice
Jennifer has three years of experience working in marketing communications, specifically in the areas of customer demand generation and event coordination. While with Snowy River Marketing, she aided in the coordination and execution of various tradeshows and events, as well as in the management of direct e-mail marketing campaigns.
Well-versed in social media optimization (SMO), Jennifer spent part of her graduate career conducting in-depth research on the use of blogging and micro-blogging as a means of reaching consumers with health and nutrition information. In mid-2009, she co-founded the healthy living blog found at befitnpretty.com, where she writes daily features on nutrition and fitness.
Jennifer holds a Master of Science in Nutrition from Saint Joseph College and a Bachelors of Science in Dietetics from San Francisco State University. |
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