Lead Generation Education

EGuides

EGuide: Supercharge Your Demand Generation with Marketing Automation
Marketing automation tools require thoughtful programming, an understanding of your buyers' cycle, marketing best practices, alignment of your marketing and sales teams to identify and agree on the lead management process
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Focus on Marketing Metrics that Matter by Andrew Gaffney

Using Content to Drive Pipeline Momentum by Ardath Albee

Why MA is Essential for Every VP of Sales by Bob Walmsley

Marketing Automation for Performance Marketers by Brian Massey

6 Steps to Uncovering Hidden Revenue by Jep Castelein

Your RoadMap to MAP Success by Jonathan Block

Supercharge you Demand Generation with MA by Sue Hay & Cari Baldwin

You Need Good Technology, But. by Jeff Erramouspe

People Process & Content: The Keys to Success with MA by Craig Rosenberg

Candid Letter to from Sales to Marketing by Jill Konrath

Recorded Webinars

Marketing High Tech in Challenging Times - 9 Key Success Factors
Speakers from The Chasm Institute, Marketbright and Jigsaw
>> Register now to view the slides and on-demand webinar.

White Papers

Nurture Marketing

Nurture Marketing for Dummies
Are your marketing efforts maximizing the return on investment from its lead generation?

While Nurture Marketing isn't a new concept, it certainly has flown under the radar in B2B Marketing. Understanding the subtle nuances of Nurture Marketing can be a daunting task for anyone who wants to stay ahead of their competition. It takes seasoned Marketers to really be able to maximize the benefits of nurturing leads. With the growing uses of technology in marketing, marketing automation is giving Marketers the tools and capabilities to develop and execute nurture campaigns easily. The technology has given us the tools, this book is going to give us the know how to use them.

Discover how to:

• Create a nurture plan with step-by-step instructions
• Master the fundamentals of nurture marketing
• Apply nurture marketing best practices in the real world
• Engage in social media as part of your nurture marketing strategies
• Take advantage of marketing automation in nurturing leads

>> Register to reserve your complimentary copy of Nurture Marketing for Dummies to begin the road to understanding nurture marketing in B2B marketing. Available April 2010

Marketing Automation

10 Steps to Automate B2B Marketing
This white paper covers 10 of the most important steps companies to effectively automate their marketing. Outlined in a phased approach with check lists along each step of the way, it provides a comprehensive roadmap to ensure successful automation.
>> Register now to receive this complimentary white paper.

Marketing Automation Tool Comparison Charts
How do you decide which marketing automation solution is best for your particular marketing needs, especially when there seem to be so many on the market – and they all tell you that they are easy to use? BeWhys Marketing has tried to answer some of those questions for you. Click here and you’ll find a list of marketing automation tool vendors that we’re following today.

5 Fast Payoffs From Investing in a Marketing Automation Solution – A DemandGen Report
Sponsored by Manticore Technology, PRM and BeWhys Marketing Click here

Search Engine Optimization

The SEO Basics
What is search engine optimization?
>> Register now to receive this complimentary white paper.

The SEO Six
Learn the Six key areas of a page that search engine use to determine the topic of the page
>> Register now to receive this complimentary white paper.

SEO Beyond Your Site
Generating and optimizing inbound links
>> Register now to receive this complimentary white paper.

The "Key" to SEO
Choosing, implementing and analyzing keywords to increase the visibility of your website
>> Register now to receive this complimentary white paper.